Bunny Town Adventures

Client: MSF. Year: 2021. Produced through: Big 3 Media.

A narrative-driven children's game built to teach values through approachable mechanics and structured progression.

The question

Family values such as love, care and concern, respect, and commitment can be difficult to communicate to very young children as abstract ideas. Bunny Town Adventure needed to turn those themes into a safe, playful experience for children aged three to seven, while also creating natural openings for conversations with parents and caregivers.

The approach

• We built the experience around Becky Bunny and a journey through Bunny Town. A clear character-led storyline gave children an emotional way into each lesson, with situations and choices showing how family values appear in everyday actions.
• Short games and activities broke the journey into approachable moments suited to younger attention spans. Progress came through participation and discovery, keeping the experience encouraging while allowing each value to be reinforced in more than one form.
• The game was delivered as a safe, ad-free browser experience, making it easy for families to begin playing together. The design treated the accompanying adult as part of the experience, using story moments to prompt discussion rather than positioning the screen as a substitute for it.

Reflection

Bunny Town Adventure showed that educational play works best when the lesson is embedded in character, action, and conversation. The goal was not to reward children for repeating the right phrase, but to give families a shared story through which those values could be recognised and discussed.

Credits

Families for Life / Ministry of Social and Family Development.